GWM: Accelerating Localised Dealer Marketing Across the Automotive Network
GWM, one of China’s largest automotive manufacturers, produces over 1.2 million vehicles annually and was the first Chinese automotive brand to launch sales operations in Australia. With a growing presence across Australia and New Zealand, GWM partnered with Dokio and their agency partners Revium and Thinkerbell to elevate marketing communications and sales capabilities across the region.
With a network of more than 90 dealerships and multiple vehicle brands under its umbrella, GWM needed a solution to streamline the creation of localised, on-brand marketing assets for both sales and after-sales communications. They required a system that could empower dealerships while maintaining consistency, control, compliance, and speed.
In just four weeks, Dokio delivered a fully customised web portal packed with dynamic templates. Driven by the vision and rapid execution of the brilliant GWM marketing team, head office and local dealerships were able to immediately produce digital ads, email campaigns, social content, videos, and more—without relying on external design support. Dealerships gained the power to localise marketing materials while ensuring strict alignment with GWM’s brand guidelines.
The results speak for themselves. Within the first six months alone, the GWM team successfully deployed over 3,000 pieces of digital content, significantly accelerating time-to-market and gaining the agility to respond instantly to changing conditions.
Most impressively, when the brilliant GWM team launched their Dokio solution in early 2023, the brand sat at #15 in Australian car sales. By 2026, their exceptional strategy and execution propelled them to #7. This incredible growth highlights how dealership support and empowerment can fundamentally uplift market performance.
■ About GWM
| GWM is a leading global automotive manufacturer, with its Australian operation supporting one of Australia’s fastest-growing automotive brands and dealer networks.
Official website: GWM
■ Explore Related Solutions
