Case Study

headspace: Community Outreach Across a National Mental Health Support Network

headspace provides vital social good to the community as Australia’s National Youth Mental Health Foundation. Supporting young people through an expansive network of 150 centres nationwide, each location plays a crucial role in promoting mental wellbeing, providing trusted support services, and engaging deeply with local communities.

Managing communications across such a highly sensitive and distributed network requires a delicate balance of absolute brand safety, trust, and local responsiveness. Driven by the vital vision and strategic leadership of the headspace national team, they transformed how the organization creates and shares outreach content, partnering with Dokio to deploy a centralized, governed template framework.

Thanks to the exceptional execution and meticulous planning of their national and regional operations, all 150 centres are now equipped with a unified suite of customisable, on-brand templates. This ecosystem empowers frontline centre staff and community liaisons to confidently produce digital campaigns, informational brochures, and local event materials quickly and efficiently—completely removing administrative delays.

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