Solving Retail Banner Challenges for Amazon Devices in Europe
Amazon Devices are widely recognised for their Alexa products. In Europe, the company encountered challenges delivering compliant retail communications to its expansive retail network. Strict brand compliance requirements—combined with tight EU competition laws that require retailers to set their own resale prices—added significant governance complexity to campaign workflows.
Dokio provided a game-changing solution with Governed Template technology. Using Dokio, the Amazon Design Studio were able to create tailored templates for multilingual marketing communications. Retailers could self-serve digital content, input their own pricing and CTAs in local languages, and download production-ready files—ensuring regulatory compliance through automated governance across all European markets.
The Amazon Design Studio could quickly swap in and swap out products as stock levels changed. The benefit? Reducing the task of adapting hundreds of banners from a week to less than 30 minutes. New campaigns were developed in days rather than weeks.
The results were transformative: built-in compliance and an 80% time saving were achieved, enabling the creation of a large volume of multilingual assets. This innovation greatly improved collaboration with retailers across all the European markets.
