How Dokio Helps Aged Care Marketing & Sales teams do more, better.

The Aged Care sector continually faces the challenges of crowded market, changing customer behaviours and increasing compliance overheads. This makes generating and converting opportunities for residential placements crucial. Aged care homes must innovate and forge meaningful bonds with potential residents and their families to stand out in this challenging landscape.

Dokio is designed to help you tackle head-on the unique hurdles faced by aged care facilities aiding aged care facilities in their marketing endeavors, enhancing waitlist management efficiency, and streamlining acquisition and conversion processes to ultimately elevate the overall effectiveness of these homes.  

Consistent delivery of content in sales fosters trust and manages risk.

Dokio empowers aged care facilities to uphold steadfast brand consistency throughout their sales materials. This steadfast uniformity serves as a cornerstone in establishing and preserving a strong, easily identifiable brand identity – a crucial element in fostering trust among potential residents and their families.

The only way to succeed is to do more and have it cost less.

Creating marketing materials from the ground up often consumes time and budget. Dokio simplifies this by providing easily adaptable pre-designed templates. This not only saves time but also cuts down on the expenses related to repeatedly hiring designers for each marketing campaign. Now, head offices can create content once, and aged care homes can efficiently reuse it, saving both time and money while enabling hassle-free content creation.

Success dictates that you must meet the needs of local communication and maintain control and consistency. 

Effective success in selling aged care services hinges on tailoring content to resonate with seniors and their families. Dokio empowers your teams to personalise content for different audience segments and tailor it to specific locations, all while maintaining a distributed approach. Whether it's crafting messages for different age groups or addressing unique needs, Dokio streamlines the personalisation process, allowing you to maintain a personal connection with residents and families even in a distributed content management setup.

There is a huge change in process change and regulation coming, agility is no longer a nice to have.

In the ever-evolving landscape of aged care, maintaining agility is paramount. Dokio empowers marketing teams to respond rapidly to market shifts, such as the introduction of new services or alterations in regulations. Updating marketing materials becomes effortless, ensuring the information provided remains consistently accurate and up to date.

The only way to change something for the better is to measure what is happening, this must be fast and real time.

In addition to an easy-to-use, one-stop system, Dokio also features reporting on who is accessing what, where and when.  This data can deliver powerful insights into the “on-the-ground” activities that drive engagement and sales success.  When combined with other decision support systems, teams can use this data to refine their strategies and focus on what works best to convert prospects into residents.

In conclusion

In the fiercely competitive realm of aged care homes, the implementation of effective marketing and sales strategies is paramount to attracting new residents and effectively managing waitlists.

Technology plays an indispensable role in the transformation of industries, and aged care homes must adapt and innovate to meet the mounting demand for their services. Dokio offers a sophisticated yet approachable solution to the persistent challenge of waitlist management.

Tools such as Dokio empower marketing teams to produce consistently branded, personalised, and visually compelling materials while simultaneously saving precious time and resources. By providing the sales team with effortless access to these resources and data-driven insights, aged care homes can streamline their processes and convert a greater number of prospects into residents. In a sector where compassion and care are of paramount importance, Dokio emerges as a tool that not only aids aged care homes in achieving their objectives but also in delivering the highest standard of care to their residents.

Why success in the automotive world means more than just a brand name.

In the competitive automotive industry, consistent local area marketing is key to success. It is not enough to just have a strong brand name and a good reputation; dealerships must also be able to reach their target audience effectively and build relationships with their local community. In this blog, we will explore the importance of consistent local area marketing at a dealer level for the automotive industry and provide some tips on how dealerships can achieve this.

First and foremost, local area marketing is essential for dealerships because it allows them to connect with their target audience in a meaningful way. While national advertising campaigns can help build brand awareness, they are not as effective at driving local traffic to dealerships. By focusing on local area marketing, dealerships can create tailored campaigns that speak directly to their local community and address their unique needs and interests.

One of the most important aspects of local area marketing is consistency. Dealerships must ensure that their messaging and branding is consistent across all marketing channels, from digital to print and everything in between. This consistency helps to build trust and recognition with consumers, which is essential for long-term success. It also helps to establish the dealership as a reliable and trustworthy local business.

Another key element of local area marketing is understanding your target audience. Dealerships must know who their customers are and what motivates them to make a purchase. This requires a deep understanding of local demographics, consumer trends, and purchasing habits. Armed with this knowledge, dealerships can create targeted campaigns that resonate with their audience and drive results.

So, how can dealerships achieve consistent local area marketing? Here are a few tips:

Develop a local area marketing strategy: Start by developing a comprehensive local area marketing strategy that outlines your goals, target audience, messaging, and tactics. This will help you stay focused and ensure that your efforts are aligned with your overall business objectives.

Utalise digital marketing: Digital marketing is an essential component of any local area marketing strategy. Make sure your website is up-to-date and optimized for local search. Use social media to connect with your local community and build relationships with potential customers.

Leverage local events: Participate in local events and sponsor community organizations. This is a great way to build brand awareness and connect with your target audience in a meaningful way.

Control your content: Ensure that all marketing content is consistent, high-quality, and aligned with your brand messaging. This includes digital and print media but also remember every step in the customer journey, like after sales and personal 

Remember, it's not just about your brand name; success comes from targeting the right customer at a local level with controlled and personalised content.

Removing conflict and bottlenecks in Content Management Systems

Enabling content creation at scale can only happen when there is alignment with marketing and the business teams.

In many organisations, tensions exist around content creation and distribution.  

Teams often need content rapidly with impossible deadlines, this includes personalised content, which is inefficient to produce, but often necessary to maintain relationships with customers and keep sales prospects interested.

At the same time, Marketing/Compliance teams need to ensure that the right data is delivered. This can be brand content and outlines, commercial terms, and approved content modules. If these are not correct this can lead to poor commercial outcomes like brand dilution, compliance charges and incorrect content fragments.

To meet the needs of their jobs some Business Teams create unapproved content or content that is incorrect and opens the company to unnecessary risk.  

To overcome non-compliance, Marketing/Compliance teams create processes that result in bottlenecks which in turn, make it impossible for teams to successfully execute their jobs.

Not solving this conflict or prioritising one group over the other is not an option. The only option is to find a balance for these needs to achieve success. This becomes more important as content creation happens at scale.

The need to act too achieve balance is becoming increasingly important. Clients are more data-driven than ever, this drives more demand to communicate at scale, and if your company is unsupportive of efficient and effective content creation at a team level, they will be increasingly unsuccessful.

So how do companies achieve balance, overcome this conflict and get rid of bottlenecks that prohibit quality content production at scale?

First up, get rid of the red tape needed to create content. Provide your teams with a content system that is set up to enable efficient selection and production of content without the need for back-and-forth approvals and hurdles. This will mean that the normal steps that drive non-compliance or poor commercial outcomes are redundant. In some cases, these steps can take 80% off the time taken in a workflow and result in improved time to market.  

Next, ensure that the system is dynamic, can be universally updated and can empower content owners to manage their own data and make it directly available to teams.  The outcome is content created and made available is organised, and easily updatable, giving content owners in the business the ability to maintain their data sets.

Finally, measure the content use, completed artworks or communications and commercial outcomes.   Analytics that can show you where content is being created, by whom and what the resulting commercial outcomes are is the best way to shine the light on the importance of high quality content in the delivery of business objectives.

In summary for content owners, letting go is hard and irresponsible without the right content delivery tool. Marketing teams need to be able to continue to use their “expert” systems, for example, Adobe for design and ideation, Compliance teams need to be sure that the right data is presented, for example, the correct legal term or interest rate, delivery systems need to be used to protect client data or distribute content in the right form.  

The content delivery system is the glue that ties this together to enable teams to leverage the expert content designed, create meaningful communication and then have it distributed on the preferred distribution system.

Technology can enable rather than disable the content management process.  

Hybrid working and content management

Content management at scale was hard before Covid19, add hybrid working and the added digitalisation of doing business and it becomes a top issue CMOs are seeking to address.

Hybrid working now has communications heavy teams working an even more distributed manner. Sales, customer service, communications and marketing teams can be working on projects across timezones and now almost always in remote or hybrid ways. Collaboration, project hand offs, changes to content and other normally hard things just became that much harder. When properly considered the cost of doing things this way is staggering.

Poor communication and access to data were identified as some of the biggest time-wasting issues reported by employees. This impacts morale, productivity, client outcomes, budgets and erodes the success of the company. Communication-heavy teams, like sales, marketing, customer service and channel managers, all need the ability to access data and collateral that will optimise their efforts.

Poor communication is a significant cost, attributed to lost revenue, opportunity loss, and employee hours. 

After two years of remote working, uncertainty in government responses to pandemic outbreaks and the almost universal shift to digital engagement to do business many teams still don’t have the tools they need for success in a digital environment.

It has never been more relevant than now to have a content delivery and creation system that empowers people at scale to communicate and deliver their work. Dokio is designed to do just this.

With simplicity and ease in mind, Dokio is a one-stop shop offering content creation, management and scale helping reduce your turnaround times and leverage your team’s time!

The Power of Dynamic Ad Resizing & Content Swap Outs

It can be incredibly stress-inducing for a production team to receive last-minute requests on marketing and communication campaigns.

Whether it be for extra banner sizes or image changes when the “URGENT” email lands the afternoon of final production with the message “Change required ASAP” it has the potential to derail a project that has otherwise gone off without a hitch.

Suddenly you may need to change several elements of the intended layout including hero image, call to action, or alignments all with pending approvals from various teams.

This is the reality of dynamic campaigns and the very reason that Dokio was built.  It is no longer acceptable to have 6-week lead times for digital campaigns, clients and businesses need to be agile, transacting in short lead times and capturing sales opportunities ahead of the competition.

Dokio enables design and marketing teams to build dynamic templates that enable easy changes to imagery, layouts, and sizes and universally update content modules and fields.  Importantly they can create these in a way that teams outside the specialist domains can self-serve the content they need. Eliminating rush requests and unnecessary back and forth workflows.

Dokio even enables the legal and compliance teams to control their own content, getting rid of those compliance bottlenecks that often drive poor outcomes.

This means that your 

• Sales teams

• Stores

• Dealers

• Local Area Marketers

• Communications teams

Can all self-serve content that you and the compliance teams have full control and oversight off.  You can put in approval workflows but most of our clients quickly move to full automation making business that much easier in this competitive world.

The real cost of poor content management

Your company is probably sitting on a treasure house of content that is likely hard for your business teams to access consistently. Unlocking the bottlenecks and enabling teams to access this content will give your company a significant competitive advantage and overcome opportunity loss. Here’s how…

Opportunity 1: 

A better time to market

As competition becomes harder it is crucial that the design of content management systems and processes factor in employee productivity.  Broken business processes make the location of data, approval requests, design and content creation versioning and sharing, cumbersome and wasteful. 

Teams can self-serve content to develop their communications from a place that also has controls and can report on usage overcomes the time opportunity waste. Your teams can create the things they need, your compliance teams can see that the correct data is being communicated and you can see what is working and what is not in driving better commercial outcomes.

Opportunity 2:

Better use of budget

Ineffective workflows and the lack of access to data drive poor performance. As an example, the cost of accessing data, unnecessary duplication, staff frustration and turnover and worst of all poor customer experience are all outcomes of poor data performance that cost companies millions every year. The cost of the back and forth and content reworks often take up a budget that can be used to invest in better business outcomes.

Opportunity 3:

Overcoming the hazard of locked data

Beyond the wasted resources and budget spent on repetitive tasks is the cost of constraining content.  Often in an effort to get content to teams, a trade-off is made to “lock data down” to “avoid compliance issues”.  When this happens in a scaled environment it leads to customer experiences that are not personalised or localized.  In effect, you trade off digital dexterity for content control. 

In today’s business environment this is not an acceptable trade-off. Your teams, customers, and partners demand dexterity. They want relevant content that meets their needs and solves their problems. Once you add the sheer volume of touch points and channels that companies need to serve content and the problem seems insurmountable.

Enabling dynamic content management and automation at scale overcomes the need to lock down and provides the capability for teams to communicate better and deliver commercial outcomes.  

Opportunity 4:

Delivering the right output.

Creating a channel-agnostic content delivery platform enables teams to create content for a multitude of platforms required in today's market. There is nothing more limiting than content stuck in an old PDF, or locked into a campaign output it is hard to scale and repurpose to new channels or output requirements.

In a nutshell, if you are not working on ways to enable your teams to simply access data that is fit for their purpose , or stopping wasted data duplications, or seeking a way to measure the real value of the content your company is creating…

You are missing out on material commercial returns.

Local Area Marketing: Small team? No Problem!

How can a franchise business give consistent client experiences with a small marketing team?

Dokio’s dynamic templating Can Help!

Balancing the needs of franchises to execute Local Area Marketing (LAM) and building brand equity to ensure client demand is strong, often requires extensive resources.

Brand equity is more than a poster in a store, it takes a concentrated effort of applying consistent standards for language, layout, placement, and look and feel to drive “unrecognised recognition” as a customer engages.

LAM teams must ensure, in all campaign and marketing areas, they deliver consistency, and make it easy to use and cost-effective to implement. Doing this at scale without a tool is near impossible.

Dokio was built to assist LAM teams to meet this need, it enables automatic localisation, consistent content production and the ability to globally update content to ensure consistency, whilst also making it simple for users to use.

Enabling LAM teams to deal with bespoke one-off requests without a tool like Dokio can result in unnecessary stress, delay and compliance risk.   

Using Dokio…

• Empowers users to create content from predefined templates that can be loaded and personalised.

• Deals with bespoke one-off requests faster and applies these to global templates to ensure that consistency is maintained.

• Mitigates the design time loss from campaigns and other projects 

• Mitigates the high risk that one-off changes or requests can present with legal and other compliance issues.

Most importantly using Dokio can overcome the dissatisfaction that partners and teams have with marketing controls.  They feel empowered and enabled and that they are “doing marketing” with the illusion of choice implemented into the platform.  

Through the provision of a dynamic tool that serves up brand compliance content that is also vetted by legal and other business teams, the LAM can overcome the loss of franchisees/partners and the results of non-compliance driving poor brand are overcome. 

If Dokio sounds like a platform that could help your company get in touch through the link below