Local Area Marketing: Small team? No Problem!

How can a franchise business give consistent client experiences with a small marketing team?

Dokio’s dynamic templating Can Help!

Balancing the needs of franchises to execute Local Area Marketing (LAM) and building brand equity to ensure client demand is strong, often requires extensive resources.

Brand equity is more than a poster in a store, it takes a concentrated effort of applying consistent standards for language, layout, placement, and look and feel to drive “unrecognised recognition” as a customer engages.

LAM teams must ensure, in all campaign and marketing areas, they deliver consistency, and make it easy to use and cost-effective to implement. Doing this at scale without a tool is near impossible.

Dokio was built to assist LAM teams to meet this need, it enables automatic localisation, consistent content production and the ability to globally update content to ensure consistency, whilst also making it simple for users to use.

Enabling LAM teams to deal with bespoke one-off requests without a tool like Dokio can result in unnecessary stress, delay and compliance risk.   

Using Dokio…

• Empowers users to create content from predefined templates that can be loaded and personalised.

• Deals with bespoke one-off requests faster and applies these to global templates to ensure that consistency is maintained.

• Mitigates the design time loss from campaigns and other projects 

• Mitigates the high risk that one-off changes or requests can present with legal and other compliance issues.

Most importantly using Dokio can overcome the dissatisfaction that partners and teams have with marketing controls.  They feel empowered and enabled and that they are “doing marketing” with the illusion of choice implemented into the platform.  

Through the provision of a dynamic tool that serves up brand compliance content that is also vetted by legal and other business teams, the LAM can overcome the loss of franchisees/partners and the results of non-compliance driving poor brand are overcome. 

If Dokio sounds like a platform that could help your company get in touch through the link below