The real cost of poor content management

Your company is probably sitting on a treasure house of content that is likely hard for your business teams to access consistently. Unlocking the bottlenecks and enabling teams to access this content will give your company a significant competitive advantage and overcome opportunity loss. Here’s how…

Opportunity 1: 

A better time to market

As competition becomes harder it is crucial that the design of content management systems and processes factor in employee productivity.  Broken business processes make the location of data, approval requests, design and content creation versioning and sharing, cumbersome and wasteful. 

Teams can self-serve content to develop their communications from a place that also has controls and can report on usage overcomes the time opportunity waste. Your teams can create the things they need, your compliance teams can see that the correct data is being communicated and you can see what is working and what is not in driving better commercial outcomes.

Opportunity 2:

Better use of budget

Ineffective workflows and the lack of access to data drive poor performance. As an example, the cost of accessing data, unnecessary duplication, staff frustration and turnover and worst of all poor customer experience are all outcomes of poor data performance that cost companies millions every year. The cost of the back and forth and content reworks often take up a budget that can be used to invest in better business outcomes.

Opportunity 3:

Overcoming the hazard of locked data

Beyond the wasted resources and budget spent on repetitive tasks is the cost of constraining content.  Often in an effort to get content to teams, a trade-off is made to “lock data down” to “avoid compliance issues”.  When this happens in a scaled environment it leads to customer experiences that are not personalised or localized.  In effect, you trade off digital dexterity for content control. 

In today’s business environment this is not an acceptable trade-off. Your teams, customers, and partners demand dexterity. They want relevant content that meets their needs and solves their problems. Once you add the sheer volume of touch points and channels that companies need to serve content and the problem seems insurmountable.

Enabling dynamic content management and automation at scale overcomes the need to lock down and provides the capability for teams to communicate better and deliver commercial outcomes.  

Opportunity 4:

Delivering the right output.

Creating a channel-agnostic content delivery platform enables teams to create content for a multitude of platforms required in today's market. There is nothing more limiting than content stuck in an old PDF, or locked into a campaign output it is hard to scale and repurpose to new channels or output requirements.

In a nutshell, if you are not working on ways to enable your teams to simply access data that is fit for their purpose , or stopping wasted data duplications, or seeking a way to measure the real value of the content your company is creating…

You are missing out on material commercial returns.