The Power of Dynamic Ad Resizing & Content Swap Outs

It can be incredibly stress-inducing for a production team to receive last-minute requests on marketing and communication campaigns.

Whether it be for extra banner sizes or image changes when the “URGENT” email lands the afternoon of final production with the message “Change required ASAP” it has the potential to derail a project that has otherwise gone off without a hitch.

Suddenly you may need to change several elements of the intended layout including hero image, call to action, or alignments all with pending approvals from various teams.

This is the reality of dynamic campaigns and the very reason that Dokio was built.  It is no longer acceptable to have 6-week lead times for digital campaigns, clients and businesses need to be agile, transacting in short lead times and capturing sales opportunities ahead of the competition.

Dokio enables design and marketing teams to build dynamic templates that enable easy changes to imagery, layouts, and sizes and universally update content modules and fields.  Importantly they can create these in a way that teams outside the specialist domains can self-serve the content they need. Eliminating rush requests and unnecessary back and forth workflows.

Dokio even enables the legal and compliance teams to control their own content, getting rid of those compliance bottlenecks that often drive poor outcomes.

This means that your 

• Sales teams

• Stores

• Dealers

• Local Area Marketers

• Communications teams

Can all self-serve content that you and the compliance teams have full control and oversight off.  You can put in approval workflows but most of our clients quickly move to full automation making business that much easier in this competitive world.