Independent Pharmacies Australia (IPA) is the nation’s largest collective of independent pharmacies, supporting over 1,000 locations. The group is dedicated to serving local communities with trusted health advice and care.
With a strong focus on Local Area Marketing (LAM), IPA faced a key challenge: how to help pharmacies create high-quality, on-brand communications and marketing materials quickly—without overwhelming busy pharmacy teams. IPA needed a scalable solution that balanced national brand consistency with local flexibility. Quality, compliance, and speed were non-negotiables.
Dokio delivered a custom-built governed platform offering ready-to-use templates for posters, social tiles, pull-up banners, digital screens, and more—all customisable at store-level, yet locked down where needed to protect the national brand.
Now, pharmacy teams can easily generate personalised, locally relevant marketing communications—from health campaigns to seasonal promotions—without relying on external agencies or long turnaround times. The Dokio hub ensures every piece of content aligns with IPA’s brand standards and compliance requirements while allowing for meaningful community engagement.
The result? Stronger brand recognition, faster execution, reduced costs, and built-in compliance that allows pharmacists to focus on what matters most—their customers.
