Content Creation Automation

Content creation automation enables the fast and efficient creation of content at scale throughout an organisation or supply chain. Typically companies struggle to control the content created in their organisation due to scale problems.   

The traditional workflow of having marketing and communications collateral created is a lengthy and expensive process, briefing agencies and then the back of forth of tweaks that run down large retainers to produce a single piece of collateral with no straightforward solution to mass distribution, mass access and insurance that it is being used with respect to company guidelines and even then the opportunity to localise is considered out of budget and out of time.

Dokio provides a platform that is simple to use, can be centrally controlled, can quickly vary and create templates and enables a single swap out of assets content, marketing and compliance teams need to put workflows and control points in place.

This ensures that brand controls, restricted content, user tracking and appropriate quality outputs are delivered across the company. In every case, once our customers installed Dokio they found that uncontrolled content creation was a serious and often underestimated issue in their business. They can now control the content creation process through automation and empower teams and save money year on year on content swap-outs freeing up the budget for creative and strategic tasks.

Design Automation

Online content is growing exponentially and the market has never been tighter for view attention and graphic design teams are constantly challenged to deliver content at speed. This means designers and companies need to:

• Design work needs to be completed faster than ever and with fewer hiccups.

• It’s essential to keep your audience engaged 

• The visual content must be consistent across all relevant social media channels. Moreover, it should offer unique value to your audience. - It needs expert oversight in the creation phase

This is why design automation is the way to empower design teams, enabling them to meet the challenges they face, add enormous value to the company and continue to do interesting and challenging work.

The ability to automate processes that take time is critical. Using Dokio a design team can:

• Resize

• Adapt layouts

• Swap out images

• Update text fields

• Create variations of creative in the one file

• Lock down content

• Enable automatic localisation and personalisation at the creation stage

• Enable simple self-service for your business eco-system

• Track and instil approvals where needed

• Have an audited content creation trail for compliance

Dokio aids in reducing production time and removing workflow obstructions on the designer end by providing a level of automation with reusable, adaptable wireframes. 

With wireframe functionality, internal designers can apply design decisions (campaign, product, imagery, copy) across multiple artworks simultaneously. The user simply selects the campaign, adds the remanding information (as many or as few options as the designers would like), and obtains all the artwork/materials in a single download.

Content Automation - Print

Creating marketing and communications collateral is one thing, being able to successfully distribute and maintain production quality is another.

Print marketing assets are still a very real and expensive resource for many businesses in the retail or franchise industries, and whilst the head office is tasked with making decisions and providing resources the job of ensuring the quality of these falls to the employees within that environment. This is where the risk lies. Businesses cant expect all small franchise owners or retail shops to outsource printing needs meaning that important or expensive campaigns could resort to a greyscale print from a home office printer.

Dokio ensures that the content created on the platform outputs with the required bleeds and other technical specifications to deliver high-quality print collateral. In some cases, our clients prefer to manage the budget and direct ordering of print via the platform. This streamlines the creation to print cycle and provides a single point of reporting for head office teams and users.

Content Automation - Corporate Communications

Internal communications are just as important as external communications, and the larger the organisation the more frequent, accurate and succinct communications are needed. Staff need to be engaged and absorb information whilst the teams creating the comms need a smooth and quick process to create and distribute these communications on a large scale.

By giving your internal communications team access to a platform such as Dokio you eliminate high agency costs, leverage internal design teams' workload and cut project time, from concept to distribution in half.

With the ability to offer a wide range of different dynamic templating Dokio is perfect for automating your internal communications. An expansive platform Dokio offers print, digital, and wireframe solutions.