Content Creation Automation
Content creation automation enables the fast and efficient creation of content at scale throughout an organisation or supply chain. Typically companies struggle to control the content created in their organisation due to scale problems.
The traditional workflow of having marketing and communications collateral created is a lengthy and expensive process, briefing agencies and then the back of forth of tweaks that run down large retainers to produce a single piece of collateral with no straightforward solution to mass distribution, mass access and insurance that it is being used with respect to company guidelines and even then the opportunity to localise is considered out of budget and out of time.
Dokio provides a platform that is simple to use, can be centrally controlled, can quickly vary and create templates and enables a single swap out of assets content, marketing and compliance teams need to put workflows and control points in place.
This ensures that brand controls, restricted content, user tracking and appropriate quality outputs are delivered across the company. In every case, once our customers installed Dokio they found that uncontrolled content creation was a serious and often underestimated issue in their business. They can now control the content creation process through automation and empower teams and save money year on year on content swap-outs freeing up the budget for creative and strategic tasks.