IPA Pharmacy Group – A Prescription for Marketing Success: Dokio’s LAM Hub
Independent Pharmacies of Australia (IPA) Group is the nation’s largest collective of independent pharmacies, dedicated to serving local communities with trusted health advice and care. With a strong focus on Local Area Marketing (LAM), IPA faced a key challenge: how to help pharmacies create high-quality, on-brand marketing materials quickly—without overwhelming busy pharmacy teams.
IPA needed a scalable solution that balanced national brand consistency with local flexibility. Quality, compliance, and speed were non-negotiables. Dokio delivered with a custom-built platform offering ready-to-use templates for posters, social tiles, pull-up banners, digital screens, and more—all customisable at store level, yet locked down where needed to protect the national brand.
Now, pharmacy teams can easily generate personalised, locally relevant content—from health campaigns to seasonal promotions—without relying on external agencies or long turnaround times. The Dokio hub (or portal) ensures every piece of content aligns with IPA’s brand standards while allowing for meaningful community engagement.
The result? Stronger brand recognition, faster execution, reduced costs, and more time for pharmacists to focus on what matters most—their customers.
