Origin Energy, Australia’s leading energy retailer, delivers electricity, gas, and solar solutions to over 4 million residential and business customers. As a major player in the Australian energy sector, Origin faces constant pressure to communicate effectively at scale—across multiple products, regions, and regulatory requirements.
Since partnering with Dokio in 2015, Origin has reimagined how it approaches email marketing. What was once a time-consuming and resource-heavy process has become a fast, flexible, and highly personalised engine for customer engagement. Dokio has empowered internal teams to produce on-brand communications with minimal turnaround times.
Using Dokio’s smart templates, Origin creates beautifully designed emails for a variety of campaign types: customer lifecycle communications, new acquisition campaigns, and strategic partnership outreach. Each email can be tailored for specific customer segments or partners, while automatically enforcing consistent branding—from logos and fonts to taglines, disclaimers, and privacy language.
Dokio’s platform has become a critical component of Origin’s personalisation and compliance ecosystem. It integrates seamlessly with key marketing platforms—including Braze, Salesforce, and Adobe Campaign—ensuring content is both channel-ready and fully compatible with data-driven campaign execution. The result is a scalable, compliant email marketing workflow that balances agility with governance.
