Nissan, a global automotive powerhouse, needed a way to support their extensive dealership network while ensuring consistent, on-brand marketing across all locations. Managing marketing requests and maintaining compliance across dealerships had become time-consuming, costly, and inefficient—until Dokio stepped in.
Nissan implemented Dokio’s Dealer Advertising Portal (DAP), that is accessible by over 2000 staff located in head office, the dealerships, and external agencies, and offering access to over 1000 customisable and fixed digital assets.
Dealerships can create localised marketing and sales campaigns including press ads, social tiles, vehicle decals, and aftersales materials, all while staying fully on-brand with Nissan’s branding guidelines.
Dokio’s automatic localisation improves workflow by adding dealership details such as contact and geographical information to digital content and printed sales collateral. The DAP enables dealerships to personalise sales materials, without involving head office marketing.
The results? Lower marketing costs, faster campaign rollouts, and dealerships empowered to market autonomously with ease.
