GWM Introduces Localised Marketing for Multiple Vehicle Brands
GWM, one of China’s largest automotive manufacturers, produces over 1.2 million vehicles annually and was the first Chinese automotive brand to launch sales operations in Australia. With a growing presence across Australia and New Zealand, GWM partnered with Dokio and their Design Agency to elevate sales and marketing capabilities across the region.
With more than 90 dealerships and multiple vehicle brands under its umbrella, GWM needed a solution to streamline the creation of localised, on-brand marketing assets for both sales and after-sales communications. They required a system that could empower dealerships while maintaining consistency, control, and speed.
In just four weeks, Dokio delivered a fully customised web portal with content and dynamic templates. This enabled head office and dealerships to produce digital ads, email campaigns, social content, videos, and more—without relying on external design support. Dealerships gained the power to localise marketing materials to their region while ensuring alignment with GWM’s brand guidelines.
The results? Over 3,000 pieces of digital content were created within the first six months. GWM significantly accelerated time-to-market and gained the agility to respond quickly to changing conditions—strengthening dealer engagement and customer connection across two countries.
