Solving Retail Banner Challenges for Amazon Devices in Europe
Amazon Devices are widely recognised for their Alexa products. In Europe, the company encountered challenges delivering curated campaign banners to its retail network. Strict brand compliance requirements—combined with tight EU competition laws that require retailers to set their own resale prices—added significant complexity to campaign workflows.
Dokio provided a game-changing solution with its Dynamic Template technology. Using Dokio, the Amazon Design Studio were able to created tailored templates for multilingual campaigns. Retailers could self-serve digital content, input their own pricing and CTAs in local languages, and download production-ready files—ensuring full compliance with European regulations. The Amazon Design Studio could quickly swap out products, reducing the task of adapting hundreds of banners from a week to less than 30 minutes. New campaigns were developed in days rather than weeks.
The results were transformative: an 80% time saving was achieved, enabling the creation of a large volume of multilingual assets. This innovation greatly improved collaboration with retailers across all the European markets.
