Nissan, a global automotive powerhouse, needed a way to support their extensive dealership network while ensuring on-brand communications and marketing across all locations. Managing marketing requests and maintaining compliance across dealerships had become time-consuming, costly, and inefficient—until Dokio stepped in.
Nissan implemented a Dealership Portal (DAP) powered by Dokio, accessible by over 2,000 staff located in Head Office, the dealerships, and external agencies, offering access to over 1,000 customisable and fixed digital assets.
Dealerships can create localised—marketing communications and sales campaigns including sales collateral, advertisements, social media posts and tiles, vehicle decals, and aftersales materials—all while staying fully on-brand with Nissan’s corporate branding guidelines.
Dokio’s automatic localisation improves workflow by adding dealership details such as contact and geographical information to digital content and printed sales collateral. The platform enables dealerships to personalise sales materials, without involving Head Office, ensuring brand integrity at the “last mile” of the customer journey.
The results? Lower marketing costs, faster campaign rollouts, and dealerships empowered to market autonomously with compliance built-in.
