Case Studies
Manufacturer - Retailer
This global devices retailer and one of the world’s most recognised brands needed a way to quickly and efficiently create digital campaign materials, often co-branded for retailers across Europe.
With Dokio, they can offer their retailers and marketing partners a tool that quickly and easily allows them to add pricing to their client-provided campaign and marketing material in bulk.
It also aids in the production time, removing workflow obstructions on the designer end by providing a level of automation with reusable, adaptable wireframes.
A wireframe, built to each retailer's brand requirement, is developed. Using this, the designers can apply design decisions (campaign, product, imagery, copy) across multiple artworks simultaneously.
The retailer simply selects the campaign, adds the remanding information (as many or as few options as the client would like), and obtains all the artworks/materials in a single download.
Outcomes
Time to market improved by weeks
Internal resources redeployed to strategic projects
In country teams empowered to create better and more campaigns with retailers
Consistent message and brand control audit showed 100% compliance